In a bold move merging automotive prowess with the captivating world of anime, Toyota unveils its latest venture: the anime series GRIP. This five-episode saga, set to debut on February 26th exclusively on Toyota.com/grip, promises a thrilling narrative centered on a courageous hero battling the perils of soulless automated driving.

Produced in collaboration with Intertrend, a renowned Long Beach-based marketing agency, GRIP showcases Toyota's Gazoo Racing motorsport division and its eclectic lineup of vehicles. With a strategic aim to resonate with Gen-Z and young Asian-American viewers, this animated spectacle transcends traditional advertising campaigns, as noted by Matthew Choy, Director of Strategy and Creative at Intertrend.

Drawing inspiration from iconic anime titles like Initial D, GRIP amplifies the adrenaline-fueled experience of driving, presenting larger-than-life portrayals of both cars and characters. Choy emphasizes that this series caters not only to anime enthusiasts but also to anyone craving an enthralling narrative.

GRIP, helmed by Executive Producer Frank Mele and directed by Jae Woo Kim (known for works like Blood of Zeus and TRON: Uprising), offers a unique glimpse into a fantastical universe where custom cars reign supreme.

As the curtains rise on this anime extravaganza, Toyota invites audiences to immerse themselves in the high-octane world of GRIP, where every twist and turn promises excitement. Don't miss the opportunity to embark on this thrilling journey at toyota.com/grip.